Hello,
A nerd at heart with a passion for craft, I obsess over how things work and get a thrill from developing products & services that function in mindful & user centric ways.
With a bachelor in design & an executive MBA, I managed to find that sweet spot where I get to play with how something works, the value it brings and the stories behind it. :)
How can I help?
I help Start ups & SMEs develop, test, validate & launch new products & services or uplift existing ones.
My discipline is anchored in design thinking. I focus on developing problem solving methodologies closely with the people I work with, empowering brands to continue iterating after our collaboration is completed. Below are the areas I can help with:
Problem/Solution fit
Minimum Viable Product Development
Pitch / Investor Decks
Brand Development
Milestones
2021
co-Founder Studio Humbaba, Beirut - Dubai
Executive Masters in Business Administration, American University of Beirut
2020
co-Founder DardaCats, Beirut - Dubai
2019
Product & Brand Development, Salim Azzam
2018
Product Development, antwork
2017
Product & Team Development, Brandmint
2016
Creative Director, Leo Burnet Beirut
2011
UX - UI Designer, Element C2
2005
Bachelor of Graphic Design, American University of Beirut
Awards &
Certifications
2021
AMI Montessori 3-6 Orientation Certification, Montessori Beirut.
2020
1st Place, Accelerator Competition, Darwazah Center for Innovation Management & Entrepreneurship, American University of Beirut.
2016
Cannes Creative Leadership Program, 2-week program in Berlin & Cannes, Berlin School For Creative Leaders.
Ranked #16 Top Creative Directors, Big Won Rankings.
Awards: Contagious Pioneers, Cannes Lions.
2015
Business of Ideas, 2 day Workshop, Patrick Collister & IAA.
Awards: One Show, Cannes Lions, New York Festivals, Facebook Awards (New Frontiers), Dubai Lynx.
