with Brandmint
A 12 month contract with a branding SME in a competitive & changing industry. (2017)
I helped Brandmint develop its unique value proposition, uplift its core offering & upscale its resources.
Designed and integrated a competitive brand building framework at the core of Brandmint’s offering.
Trained the designers to create agile brands with scalable social strategies, using the proprietary brand building framework and tools.
Attracted new customer segments looking for an affordable substitute for big corporate agencies and retained existing clients with a wider scope.
worked closely with:
CEO to set and manage strategic business objectives & partnerships.
Designers to better understand their needs, interests and strengths.
Sister companies to encourage collaboration & knowledge sharing through multi-disciplinary workshops.
work included:
Framework Design, Workshop Design, Talent Building.
what was said about the
brand building framework
“By creating a persona to the brand before starting to even visualize it, makes the branding process more unique and grounded. The brand becomes a familiar person that we developed; how does this person live? Rather than simply trying to create a logo for a brand, you really do end up creating an identity that's grounded in reasoning.”
— Brandmint Designer
“It helped in the thinking process, and on a personal experience, I feel more confident about the decisions we're taking regarding the design, brand application, communication…”
— Brandmint Designer